Microsoft AI Updates: August 31, 2026

1. Microsoft Advertising Adds a Model Context Protocol Server for AI Assistants

Microsoft. Microsoft Advertising introduced a Model Context Protocol (MCP) server that connects live advertising data to AI assistants including Microsoft 365 Copilot, ChatGPT, and Claude, letting users run reports, audit campaigns, perform keyword research, and pull insights through natural language without switching applications. The server launched with read-only access through an open flight. The same update marked general availability of AI Max for Search, an optional suite of Search campaign features that adapts to emerging queries, alongside agency examples from Stagwell, Conversios, and Realtor.com. Source