OpenAI AI Updates: April 10, 2026

1. ChatGPT Pro $100/Month Plan Launches with Enhanced Codex Access

OpenAI. OpenAI introduced a new $100/month ChatGPT Pro tier, filling the gap between Plus ($20/month) and the existing Pro ($200/month). The plan offers 5x more Codex usage than Plus and unlimited access to GPT-5.4 and Instant/Thinking models, with up to 10x Codex usage through May 31. The pricing directly targets Anthropic’s $100/month Claude offering. Source

2. OpenAI Projects $2.5B in Ad Revenue for 2026, Targeting $100B by 2030

OpenAI. Axios reported that OpenAI projects $2.5 billion in advertising revenue this year, with a trajectory to reach $100 billion by 2030. The company told investors it expects ad revenue to surge to $11B in 2027, $25B in 2028, and $53B in 2029, assuming 2.75 billion weekly users by 2030. ChatGPT’s U.S. ads pilot crossed $100M in annualized revenue within six weeks, expanding to over 600 advertisers. Source

3. OpenAI CFO Confirms IPO Will Reserve Shares for Retail Investors

OpenAI. CFO Sarah Friar confirmed that OpenAI will reserve a portion of its IPO shares for retail investors when it goes public, potentially at a valuation up to $1 trillion. Individual investors already committed over $3 billion in OpenAI’s latest $122B funding round (post-money valuation: $852B). The company may file with securities regulators as soon as H2 2026. Source

4. OpenAI Foundation Finalizes $100M+ in Alzheimer’s Research Grants

OpenAI. The OpenAI Foundation announced it is finalizing over $100 million in grants across six research institutions (including Arc Institute, University of Washington Institute for Protein Design, EvE Bio, and UCSF) to accelerate AI-driven Alzheimer’s research. Focus areas include disease mapping, biomarker detection, and drug repurposing. This is part of the Foundation’s broader $1B grant commitment for 2026. Source

5. Florida AG Launches Investigation into OpenAI Over ChatGPT’s Alleged Role in Shooting

OpenAI. Florida’s Attorney General announced an investigation into OpenAI over a Florida State University shooting that resulted in two deaths and five injuries, with allegations that ChatGPT was used to help plan the attack. The family of one victim has stated they intend to sue OpenAI. The investigation follows growing scrutiny of AI companies’ liability for harmful uses of their products. Source

6. GPT-5.3 Instant Mini Deploys as New Rate-Limit Fallback Model

OpenAI. OpenAI deployed GPT-5.3 Instant Mini as a new fallback model that activates when users hit rate limits on GPT-5.3 Instant. The model is described as “more natural in conversation, with stronger writing and contextual awareness.” The rollout applies to both ChatGPT consumer and Enterprise/EDU tiers. Source